{"id":788,"date":"2021-03-12T09:19:00","date_gmt":"2021-03-12T08:19:00","guid":{"rendered":"https:\/\/www.materiel-horeca.com\/news\/?p=788"},"modified":"2021-03-12T09:19:00","modified_gmt":"2021-03-12T08:19:00","slug":"hotellerie-nouveau-service-gratuit-de-google-travel-pour-le-secteur","status":"publish","type":"post","link":"https:\/\/www.materiel-horeca.com\/news\/hotellerie-nouveau-service-gratuit-de-google-travel-pour-le-secteur\/","title":{"rendered":"H\u00f4tellerie : Nouveau service gratuit de Google Travel pour le secteur"},"content":{"rendered":"

A pr\u00e9sent, les h\u00f4tels et agences de voyage peuvent \u00eatre r\u00e9f\u00e9renc\u00e9s gratuitement dans la section \u00ab\u00a0Voyage\u00a0\u00bb de Google<\/a>. Les \u00e9tablissements peuvent donc afficher leurs prix sans passer par des annonces payantes. Une nouvelle qui peut g\u00e9n\u00e9rer des ventes \u00e0 moindres frais. Cette nouveaut\u00e9 tombe au bon moment pour le secteur, en souffrance depuis une ann\u00e9e avec la pand\u00e9mie.<\/p>\n

\u00catre r\u00e9f\u00e9renc\u00e9 gratuitement dans Google Travel<\/h2>\n

Les agences de voyages et \u00e9tablissements h\u00f4teliers qui souhaitaient \u00eatre visibles sur Google Travel devaient payer des annonces via Google Ads<\/a>. Une fonction qui se basait sur des ench\u00e8res concurrentielles avec d\u2019autres annonceurs.<\/p>\n

A pr\u00e9sent, en remplissant simplement un formulaire en ligne, les services h\u00f4teliers peuvent afficher leurs prix et \u00eatre visibles gratuitement sur le moteur de recherches. Une aubaine pour le secteur qui peut g\u00e9n\u00e9rer des nouvelles ventes sans passer par des interm\u00e9diaires de portails touristiques.<\/p>\n

Il faut toutefois rappeler que les \u00e9tablissements qui ont investi dans les annonces payantes seront affich\u00e9s avant les liens organiques.<\/p>\n

\"Google
Le service Google Travel \u2013 \u00a9 Google Travel<\/figcaption><\/figure>\n

\u00catre plus facilement visible par les utilisateurs<\/h2>\n

Depuis la crise sanitaire, Google a la volont\u00e9 de changer le paysage touristique. En proposant ce nouveau service gratuit, le moteur de recherches entre directement en concurrence avec d\u2019autres sites de r\u00e9servations en ligne tels que Expedia<\/a> ou encore Booking<\/a>. Le but de cette initiative, selon les responsables de Google, est de permettre aux utilisateurs d\u2019avoir des informations plus compl\u00e8tes lorsqu\u2019ils r\u00e9servent leur voyage.<\/p>\n

Pour les h\u00f4tels et agences de voyage qui souhaitent \u00eatre r\u00e9f\u00e9renc\u00e9s gratuitement sur le moteur de recherches, il suffit de remplir un simple formulaire. Pour ce faire, rendez-vous sur la page Aide H\u00f4tel Center<\/a>, puis sur \u00ab\u00a0Become a Google Hotel Partner<\/em>\u00a0\u00bb. Vous pourrez enfin remplir vos informations afin d\u2019\u00eatre visible par les utilisateurs de Google.<\/p>\n

Pour les \u00e9tablissements qui paient d\u00e9j\u00e0 des annonces, rendez-vous sur le Google Hotel Center pour b\u00e9n\u00e9ficier des nouveaux liens organiques.<\/p>\n

Cr\u00e9dit Photo\u00a0: \u00a9 Google Travel<\/p>\n","protected":false},"excerpt":{"rendered":"

A pr\u00e9sent, les h\u00f4tels et agences de voyage peuvent \u00eatre r\u00e9f\u00e9renc\u00e9s gratuitement dans la section \u00ab\u00a0Voyage\u00a0\u00bb de Google. Les \u00e9tablissements<\/p>\n","protected":false},"author":2,"featured_media":789,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie"],"yoast_head":"\nH\u00f4tellerie : Nouveau service gratuit de Google Travel pour le secteur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.materiel-horeca.com\/news\/hotellerie-nouveau-service-gratuit-de-google-travel-pour-le-secteur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00f4tellerie : Nouveau service gratuit de Google Travel pour le secteur\" \/>\n<meta property=\"og:description\" content=\"A pr\u00e9sent, les h\u00f4tels et agences de voyage peuvent \u00eatre r\u00e9f\u00e9renc\u00e9s gratuitement dans la section \u00ab\u00a0Voyage\u00a0\u00bb de Google. 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