{"id":149,"date":"2020-12-17T13:04:20","date_gmt":"2020-12-17T12:04:20","guid":{"rendered":"https:\/\/www.materiel-horeca.com\/news\/?p=149"},"modified":"2020-12-17T16:13:00","modified_gmt":"2020-12-17T15:13:00","slug":"maison-lafitte-souffre-aussi-du-coronavirus","status":"publish","type":"post","link":"https:\/\/www.materiel-horeca.com\/news\/maison-lafitte-souffre-aussi-du-coronavirus\/","title":{"rendered":"Maison Lafitte souffre aussi du coronavirus !"},"content":{"rendered":"

Alors que les f\u00eates approchent \u00e0 grands pas, l\u2019arr\u00eat des activit\u00e9s des entreprises \u00e9voluant dans les m\u00e9tiers en bouche affecte certains fournisseurs, \u00e0 l\u2019image de Lafitte.\u00a0 Le leader de la cr\u00e9ation du foie gras en France a enregistr\u00e9 un faible taux de ventes en boutique. Pour sortir la t\u00eate de l’eau, Lafitte a choisi de miser sur l\u2019e-commerce, l\u2019export et les commandes grandes surfaces.<\/p>\n

Export : l’\u00e9claircie apr\u00e8s la grisaille<\/h2>\n

\"Lafitte-foie-gras-paris-boutique\"La maison Lafitte<\/strong><\/a>\u00a0ne r\u00e9alise pas son meilleur chiffre d\u2019affaires cette ann\u00e9e. Apr\u00e8s avoir r\u00e9alis\u00e9 des transactions d\u2019une valeur de 30 millions d\u2019euros en 2016 et 2017, le pionnier du foie gras label rouge conna\u00eet \u00e0 nouveau un recul de part de march\u00e9. Un fait qui tient de l\u2019arr\u00eat de travail du tiers de sa client\u00e8le.<\/p>\n

Le num\u00e9ro un fran\u00e7ais du foie gras compte compenser cette baisse autrement. Toutefois, il rencontre des difficult\u00e9s dans l\u2019export, qui repr\u00e9sente 20 % de son activit\u00e9. En effet, la majorit\u00e9 des pays frontaliers de la France sont touch\u00e9s par la crise. Une situation qui s\u2019est aggrav\u00e9e avec l\u2019\u00e9pid\u00e9mie de grippe aviaire qui secoue le Sud-Ouest<\/a> de la France.<\/p>\n

Heureusement, Lafitte peut compter sur\u00a0 le Japon, premier march\u00e9 de l\u2019exportation. Malgr\u00e9 la crise, les affaires avec le Japon n’ont pas diminu\u00e9 pour autant, contrairement \u00e0 la Chine o\u00f9 une baisse de l’export a \u00e9t\u00e9 constat\u00e9e.<\/p>\n

La grande distribution comme autre solution<\/h2>\n

La firme landaise esp\u00e8re combler ce d\u00e9ficit avec d\u2019autres m\u00e9thodes de commercialisation. La vente en direct,<\/strong> qui se fait par le biais d\u2019un r\u00e9seau de sept boutiques, compte pour un cinqui\u00e8me dans son chiffre d\u2019affaires. Lafitte aurait souhait\u00e9 maximiser ce canal de commercialisation, mais la pand\u00e9mie a retard\u00e9 l’ouverture de la nouvelle boutique, situ\u00e9e dans le 7e arrondissement \u00e0 Paris.<\/p>\n

L’e-commerce<\/strong> a \u00e9galement connu une importante impulsion, avec une hausse de 65 %. D\u2019importantes commandes sont \u00e9galement not\u00e9es du c\u00f4t\u00e9 de la grande distribution, qui repr\u00e9sente 30 % de son activit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que les f\u00eates approchent \u00e0 grands pas, l\u2019arr\u00eat des activit\u00e9s des entreprises \u00e9voluant dans les m\u00e9tiers en bouche affecte<\/p>\n","protected":false},"author":1,"featured_media":142,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restauration"],"yoast_head":"\nMaison Lafitte souffre aussi du coronavirus !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.materiel-horeca.com\/news\/maison-lafitte-souffre-aussi-du-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maison Lafitte souffre aussi du coronavirus 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